Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge

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When it was published in 2008, Richard Thaler and Cass Sunstein's Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics.

Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge's success is Thaler and Sunstein's ability to create a detailed and persuasive case for their take on economic decision-making.

Nudge ...

  • ISBN - 9781912128037
  • Oprawa - miękka
  • Autor - Mark Egan