A revelatory look at the rise of the 'attention merchants', the marketeers who harvest, influence and control our consumption in ways previously unimagined, for resale to advertisers. Tim Wu argues that this is not simply the by-product of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention.
Atlantic books Attention merchants
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- ISBN - 9781782394853
- Oprawa - miękka
- Ilość stron - 432
Najlepsza cena - najtańsza oferta
A revelatory look at the rise of the 'attention merchants', the marketeers who harvest, influence and control our consumption in ways previously unimagined, for resale to advertisers. Tim Wu argues that this is not simply the by-product of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention.
- ISBN - 9781782394853
- Oprawa - miękka
- Ilość stron - 432
- Rok wydania - 2017
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47,67 złAtlantic books Attention
Producenta Atlantic Books
