Choice factory marki Harriman house publishing

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Według internetowych rankingów, cena tego produkut waha się w okolicach 71 zł. Jak Ty oceniasz ?
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
  • ISBN - 9780857196095
  • Oprawa - miękka
  • Ilość stron - 220

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Choice Factory 69.86 DO SKLEPU
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
  • ISBN - 9780857196095
  • Oprawa - miękka
  • Ilość stron - 220
  • Rok wydania - 2018