Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Nasz system wybrały najlepsze zamienniki
-
Global Fitness for
Producenta Urhobo Historical Society
-
Nóż kuchenny do
Producenta Global
Global Marketing and Advertising
- ISBN - 9781529732504
- Oprawa - miękka
- Ilość stron - 616