Green Lies: How Greenwashing can destroy

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The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial składnik of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen
  • ISBN - 9781523373567
  • Oprawa - miękka
  • Ilość stron - 342

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Green Lies: How Greenwashing can destroy a company (and how to go green without the wash) 111.1 DO SKLEPU
The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial składnik of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen
  • ISBN - 9781523373567
  • Oprawa - miękka
  • Ilość stron - 342
  • Rok wydania - 2016