Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Hero and the Outlaw: Building Extraordinary
Według internetowych rankingów, cena tego produkut waha się w okolicach 127 zł. Jak Ty oceniasz ?
- ISBN - 9780071364157
- Oprawa - twarda
- Ilość stron - 400
Najlepsza cena - najtańsza oferta
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
- ISBN - 9780071364157
- Oprawa - twarda
- Ilość stron - 400
- Rok wydania - 2001
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