The world\'s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can ...
It's Not How Good You Are,
The world\'s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can ...
- ISBN - 9780714843377
- Oprawa - miękka
- Autor - Arden, Paul
Najlepsza cena - najtańsza oferta
The world\'s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
- ISBN - 9780714843377
- Oprawa - miękka
- Autor - Arden, Paul
- Wydawnictwo - Phaidon Press
- Ilość stron - 128
- Rok wydania - 2003
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