Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple ...
Jim Stengel Grow
Według internetowych rankingów, cena tego produkut waha się w okolicach 94 zł. Jak Ty oceniasz ?
- ISBN - 9780753540664
- Oprawa - miękka
- Ilość stron - 336
Najlepsza cena - najtańsza oferta
Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how aby embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance.
- ISBN - 9780753540664
- Oprawa - miękka
- Ilość stron - 336
- Rok wydania - 2012
Dobre i tanie Wynik szukania
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93,14 złJim Stengel - Grow
Producenta Ebury Publishing
