Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the ...
New Strategic Brand Management
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- ISBN - 9780749465155
- Oprawa - miękka
- Ilość stron - 512
Najlepsza cena - najtańsza oferta
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used aby companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported aby an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.
- ISBN - 9780749465155
- Oprawa - miękka
- Ilość stron - 512
- Rok wydania - 2012
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267,91 złNew Strategic Brand
Producenta Kogan Page Ltd
