Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Global Marketing and Advertising
- ISBN - 9781529732504
- Oprawa - miękka
- Ilość stron - 616
Najlepsza cena - najtańsza oferta
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
- ISBN - 9781529732504
- Oprawa - miękka
- Ilość stron - 616
- Rok wydania - 2021
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