Global Marketing and Advertising

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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

  • ISBN - 9781529732504
  • Oprawa - miękka
  • Ilość stron - 616

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Global Marketing and Advertising Mooij, Marieke de 287.67 DO SKLEPU

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

  • ISBN - 9781529732504
  • Oprawa - miękka
  • Ilość stron - 616
  • Rok wydania - 2021