Pearson education limited Basic marketing research:

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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
  • ISBN - 9781292020488
  • Oprawa - miękka
  • Ilość stron - 676

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Basic Marketing Research Malhotra, Naresh K. 340.7 DO SKLEPU
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
  • ISBN - 9781292020488
  • Oprawa - miękka
  • Ilość stron - 676
  • Rok wydania - 2001