Decisionpro, inc. Principles of marketing engineering

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The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering- putting together
  • ISBN - 9780985764821
  • Oprawa - miękka
  • Ilość stron - 328

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Principles of Marketing Engineering and Analytics 230.08 DO SKLEPU
The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering- putting together
  • ISBN - 9780985764821
  • Oprawa - miękka
  • Ilość stron - 328
  • Rok wydania - 2017