Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Origin of brands marki Harpercollins publishers
Według internetowych rankingów, cena tego produkut waha się w okolicach 66 zł. Jak Ty oceniasz ?
- ISBN - 9780060570156
- Oprawa - miękka
- Ilość stron - 320
Najlepsza cena - najtańsza oferta
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
- ISBN - 9780060570156
- Oprawa - miękka
- Ilość stron - 320
- Rok wydania - 2005
Dobre i tanie Wynik szukania
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62,69 złOrigin of brands
Producenta HarperCollins Publishers Inc
